Hyundai CanadaS New CEO Trades Boardrooms for Rinks,Drives Sales Surge
Montreal,QC – Hyundai Canada is experiencing a period of meaningful growth under its new President and CEO,Steve Flamand,a hockey enthusiast who seamlessly blends his passion for the sport with his automotive leadership. The company’s sales jumped 18% in September, outpacing the overall market’s 4% increase, with Hyundai holding the top spot in Quebec passenger car sales – excluding vans.
Flamand, a 54-year-old veteran of the automotive industry with three decades of experience including a stint at General Motors, assumed leadership during a turbulent period marked by U.S. tariffs and shifting manufacturing landscapes. Despite these challenges, Hyundai strategically relocated production from the United States to Mexico and Korea, maintaining financial stability and fueling continued expansion.
“That’s why we’re still growing,” Flamand stated, highlighting the company’s resilience.
Beyond his business acumen, Flamand’s dedication to hockey is well-known within Hyundai Canada. Colleagues confirm his commitment extends beyond executive duties, as evidenced by his participation in a local garage league - a commitment he prioritized even during a recent business trip.
This passion isn’t new. flamand, a father of three hockey players, even found time to join a beer league while stationed in seoul, South Korea, during his international career which also included postings in the United states, Europe, and China.
Hyundai’s official automotive partnership with the NHL and the availability of NHL edition models reflect a strategic alignment with Flamand’s personal interests and a broader effort to connect with the Canadian market. The company actively demonstrates its commitment to Canada, and particularly quebec, a key region for Hyundai sales.
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