Bowers & Wilkins Axes Jobs Following $8m Loss,Ahead of Samsung Acquisition
London,UK – September 22,2025 - Premium audio brand Bowers & Wilkins is cutting dozens of jobs after reporting an $8 million loss for the year,as the company prepares for its sale too Samsung subsidiary Harman International. The job cuts, impacting an unspecified number of roles, come despite the firm’s optimism regarding future growth through product launches and e-commerce expansion.
The loss represents a decline of around 4 per cent in financial performance. However, Bowers & Wilkins directors expressed confidence in the company’s future, citing planned product launches, e-commerce growth, brand awareness initiatives, an expanded licensing portfolio, and synergy benefits as key drivers for success in the premium audio and high-quality headphone markets. The company also highlighted continued investment in its manufacturing facilities in zhuhai, China, and Worthing, UK, utilizing innovative processes and robotics.
The restructuring occurs as US health technology firm Masimo finalizes the $350 million sale of its audio division – encompassing Bowers & Wilkins and Denon – to Harman, which also owns Harman Kardon, AKG, and JBL.The deal, initially announced in May, is expected to be completed by the end of September.
Masimo CEO Katie Szyman stated the sale aligns with the company’s strategic refocus on clinical needs and operational efficiencies. “Our consumer audio business and its talented team will be well positioned for growth and success under Harman’s leadership,” she said.
Bowers & Wilkins’ flagship 801 Abbey road speakers retail for £55,000.
