Apple Dominates Global smartphone Sales in Q2 2025, Samsung Holds Strong Second Position
Paris, France – Apple continues its reign as the world’s leading smartphone vendor, maintaining the top three positions in global sales for the second quarter of 2025, according to the latest report from Counterpoint Research. Samsung closely follows, securing fourth and fifth place with its Galaxy A series, while a surprising surge from Apple’s iPhone 16e shakes up the rankings.
The sustained success of Apple and Samsung underscores their continued influence in a competitive market, despite challenges from emerging brands. The data provides a crucial snapshot of consumer preferences and market trends, impacting manufacturers, carriers, and the broader technology ecosystem. The report highlights a growing demand for both premium devices – exemplified by the iPhone 16 series – and affordable mid-range options like Samsung’s Galaxy A models.
Here are the top 10 best-selling smartphones worldwide for Q2 2025:
- iPhone 16 (= compared to Q1 2025)
- iPhone 16 Pro Max (=)
- iPhone 16 Pro (=)
- Galaxy A16 5G (+1)
- Galaxy A06 4G (+1)
- iPhone 16e (+16)
- Galaxy A16 4G (+6)
- Galaxy S25 Ultra (-1)
- Redmi 14C 4G (-1)
- iPhone 15 (-6)
Notably, Apple’s recently released iPhone 16e experienced a significant jump in sales, climbing 16 places to sixth position. This success is attributed to its more accessible price point, modern design, and the inclusion of a more powerful A18 chip compared to previous SE models.
Samsung’s Galaxy S25 Ultra maintained a position in the top 10,benefiting from “strong marketing around Genai features,” according to Counterpoint Research. xiaomi’s Redmi 14C 4G also demonstrated resilience, holding onto the tenth spot despite losing a place in the ranking, particularly in emerging markets like Latin America, the Middle East, and Africa.
With Apple having recently unveiled its iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air series, the next quarter’s results will be closely watched to see if these new devices can further solidify Apple’s market leadership.
