A recent survey indicates a shift in photographic preferences among young women in Japan, with one in four now opting for cameras other than smartphones to capture images. The findings, released in early February by DNP Photo Imaging, reveal a growing interest in alternatives to camera phones, despite the increasing sophistication of smartphone camera technology.
The study, which surveyed 601 women online in January, found that while 86% of women aged 20 to 49 still primarily utilize smartphones for photography, 35% of those in their 20s have noticed an increase in their use of non-smartphone cameras. This trend suggests a deliberate move away from the ubiquitous camera phone, even as smartphones boast increasingly high megapixel counts, with some models now reaching 200MP.
Among the alternative cameras favored by younger women, compact digital cameras were the most popular, chosen by 17% of respondents in their 20s. Digital SLRs followed at 15%, while 10% opted for film cameras and 9% chose instant cameras. This diverse range of choices points to a desire for varied photographic experiences beyond the capabilities of a smartphone.
DNP Photo Imaging, a manufacturer specializing in dye-sublimation printing technology and instant-dry photo printers, suggested the shift reflects a desire among young people to diversify their expression on social media and create “images that are different from those taken on smartphones.”
The survey also explored perceptions of what constitutes a “good” photograph. Nearly half of the respondents (47%) prioritized “strong memories or experiences” captured in the image, while 43% valued “beautiful colors and textures.” DNP Photo Imaging did not release findings regarding changes in attitudes towards photographic composition.
DNP Photo Imaging Europe attended the official presentation of the 2026 Tour de France in Paris on October 23rd, as a technical partner, and showcased a recap video of the event. The company is also involved in the women’s Tour de France, which will kick off in Lausanne, Switzerland, in 2026.
