iPhone Air Disappointment Sparks Concerns Over Ultra-Thin Smartphone Future
Brussels,belgium – November 29,2025 – Apple’s redesigned iPhone Air is facing notable consumer backlash,prompting the company to reconsider plans for a second generation and fueling anxieties across the smartphone industry regarding the viability of ultra-thin devices. The struggles of the iPhone air are compounded by reported production halts and cancellations of similar models from Samsung, raising questions about the future of this smartphone category.
The iPhone Air, Apple’s first major aesthetic overhaul of the model since its inception, has underperformed expectations due to a smaller battery, a single rear camera, and a price point that remains competitive with the more powerful iPhone 17 Pro. This combination has led to disappointing sales and a reevaluation of Apple’s strategy. Together, Samsung has reportedly canceled the Galaxy S26 Edge and halted production of the Galaxy S25 Edge, also citing weak sales. These developments follow earlier reports of other companies scaling back ambitions for ultra-thin phone models, initially intended to directly challenge Apple’s offerings.
Industry analysts suggest the current situation highlights a consumer preference for features like battery life and camera quality over extreme thinness,notably when price remains a factor. The iPhone Air’s shortcomings in these areas, despite its redesigned appearance, have proven to be a significant deterrent for potential buyers. Apple is now reportedly working on a redesign for the second generation iPhone air, perhaps including an additional camera and improved battery life, signaling a response to the negative feedback.
The broader implications of these setbacks extend beyond individual product lines. The faltering demand for ultra-thin smartphones could force manufacturers to reallocate resources and refocus advancement efforts on devices that prioritize performance and functionality, potentially marking a shift in the competitive landscape of the mobile phone market.
