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Women in Indian Music: Challenges and Solutions – Spotify Survey

by Rachel Kim – Technology Editor

spotify India has released ⁣the findings‍ of a⁤ survey of 1,000 ⁤people ⁤across the country,​ which was conducted to better understand the challenges faced by women in India’s music ecosystem.

The‍ research, which included both quantitative and qualitative interviews,​ was predominantly carried out among millennial and Gen-Z women⁤ occupying ​a variety of roles in the music industry, in September.

The respondents⁣ included ‌singers, songwriters, composers, and DJs, as well‌ as those in technical fields‍ such ⁢as music production and sound engineering, and⁤ those working ⁣with music ⁣labels and event companies.

The study, ⁤helmed by⁢ YouGov, uncovered three main findings ⁢that offer a snapshot ⁢of the persistent gaps in​ how women navigate the industry today:

Safety⁢ remains the top concern for women in music, with‍ 56% ‌saying that safe and inclusive ⁣work environments are among the most urgent challenges to address; and 36% reporting that they have personally faced unsafe or non-inclusive workplaces.

Leadership opportunities and mentorship​ are limited, affecting women’s growth‌ and visibility. When asked about perceived growth opportunities, only 31% of the women in ⁢technical fields responded “excellent”. Many linked this to a lack of ‌mentorship, limited‍ leadership ‍representation, and persistent stereotypes about women in such roles.

The absence⁤ of mentorship ‌emerged ‌as a key ​thread through the research,with nearly 40% of ‌the female respondents saying they had faced issues due to ⁣the absence of peer or mentorship support,and⁢ 39% stating they had been‍ given limited‌ leadership and‌ decision-making opportunities.

A majority of 61% felt greater visibility and⁣ leadership representation are ⁤key to improving career growth, calling ​for more women in ‌decision-making roles, and recognition for their work‌ across genres and‌ technical spaces.

Work-life balance and ⁤family support continue to be key barriers, ​influencing women’s ability to participate in the music ⁣industry and ⁣sustain⁤ long-term careers. They were cited by 52% of the women interviewed as among ‍their top five challenges, while 33% highlighted the need ⁢for stronger family and community support to help them pursue music as a profession.

Through the survey, Spotify identified measures⁤ that could positively impact women’s‌ representation and growth in the music industry:

  • Creating safe spaces and communities that foster⁤ dialog, feedback, and collaboration.
  • Increasing leadership visibility and representation for⁤ women across creative,production,and ⁢decision-making roles.
  • Providing mentorship⁣ and⁤ peer networks to support women‍ at⁣ all stages of their careers.
  • Enabling⁣ better work-life balance and family‍ support structures to⁣ ensure long-term participation.

“Continued dialogue and⁢ concrete, on-going action are key‌ to making‍ long-term change,” said Dhruvank Vaidya, head of music and podcasts at‍ Spotify in India.

Earlier this week, the platform⁣ hosted its ⁤first ‘Equal’ ⁢event in the country, which featured a panel discussion with singers and composers Dot., Nikhita Gandhi and Shaktisree Gopalan ​moderated by Akhila⁣ Shankar, the head ⁢of TuneCore in South Asia.

The ‌event brought together women from across the music industry, ‌including artists, label executives and ⁢entrepreneurs.

Equal is Spotify’s global ⁢initiative to fuel equality in the music industry by providing greater support to women through playlisting,marketing,mentorship,and on-ground​ networking opportunities.

Spotify⁤ Study ​Highlights Persistent Challenges for Women in Music

A recent​ study ⁢commissioned by Spotify and conducted by YouGov in ⁣September revealed ongoing disparities faced by women across a diverse‍ range of roles within the music industry.‍ The research encompassed perspectives from singers, songwriters,⁤ composers, DJs, music ⁢producers, sound engineers, and professionals working​ with music labels and event companies.

The study identified⁣ three primary areas of concern: safety, leadership opportunities, ‍and work-life⁣ balance.

Safety Concerns ‌Remain Paramount: Over half (56%) of respondents identified safe⁢ and inclusive work environments as the most pressing issue facing‌ women in music. Notably,‌ 36% reported personally experiencing unsafe ⁤or non-inclusive workplaces.

Limited​ Advancement‌ & Mentorship:Women reported⁢ significant barriers⁢ to career growth, particularly in technical fields. Only 31% of​ women in these roles rated growth‌ opportunities ⁤as “excellent,” frequently citing a lack of mentorship, limited female leadership representation, and prevailing stereotypes as‍ contributing factors. Nearly 40% of all female respondents indicated challenges stemming ⁤from a ‍lack of peer or mentorship support, while 39% felt restricted by limited leadership and‍ decision-making opportunities. A majority (61%) believe increased​ visibility and leadership⁤ roles for women are‌ crucial for career advancement,‌ advocating for greater⁤ representation in decision-making‌ positions and wider recognition ⁢of their contributions​ across all genres and technical areas.

Work-Life balance as a ⁤Significant Hurdle: Balancing work and personal life, including ‍family responsibilities, continues to be a‍ major obstacle for women in the industry. This was cited as a⁣ top-five challenge by⁢ 52% of those interviewed, with 33% specifically ⁣calling for stronger family and community ​support to facilitate pursuing ⁣a‌ music career.

Based on the ‍survey findings, Spotify outlined several key measures to promote ‌greater equity and growth for women in music:

* Establishing ⁣safe spaces and communities to encourage dialogue, feedback, and collaboration.
* Increasing‌ the visibility and representation of women in leadership positions across creative, production,​ and decision-making roles.
* Providing mentorship ⁢programs and peer networks to support women at ‍all ‌career stages.
* ‌ Implementing improved work-life balance and family support ⁢structures ​to encourage long-term participation.

Dhruvank Vaidya, Head of Music and Podcasts ‍at Spotify in India, emphasized the need‍ for “continued dialogue and concrete,⁣ on-going action” to achieve lasting ⁤change.

Spotify recently launched its ‘Equal’ initiative ⁤in India with a panel discussion featuring ⁢artists Dot., Nikhita ⁤Gandhi,‌ and Shaktisree Gopalan, moderated by ⁤Akhila ‌Shankar, Head⁣ of TuneCore in South Asia. The event brought together women from across the music ⁢industry, including artists,​ label executives, and entrepreneurs. ‘Equal’ is a⁤ global Spotify programme designed to support women ⁤in music through playlisting,marketing,mentorship,and⁣ networking opportunities.

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