## Apple’s New iPhone Pocket Sparks Debate – Fashion Statement or Overpriced Accessory?
Apple has unveiled its latest iPhone accessory,dubbed the “iPhone Pocket,” a body-worn carrier designed in collaboration with renowned Japanese fashion house Issey Miyake. Constructed from a unique 3D knitted fabric, the pocket is available in eight distinct colors and is currently being sold in select Apple Stores.The accessory comes in two styles: an arm-worn version priced at €160,and a shoulder-worn pocket retailing for €250. While Apple products frequently enough command a premium price, the iPhone Pocket has ignited a flurry of online reactions, with many dubbing it an “expensive sock.”
Social media users have been fast to point out the accessory’s resemblance to other garments, with comparisons to Borat’s iconic mankini circulating widely on X (formerly Twitter).This echoes past controversies, such as the initial reaction to Apple’s AirPods, which were criticized for their similarity to electric toothbrush heads.
Beyond the humorous comparisons, the product has drawn criticism regarding Apple’s brand loyalty. Some argue the high price point demonstrates the company’s confidence that fans will purchase items simply for the Apple logo.
Though, the collaboration with Issey Miyake also carries historical meaning. The Japanese designer was a favorite of Apple founder Steve Jobs, famously providing the black turtlenecks he consistently wore. This connection positions the iPhone Pocket less as a purely functional phone case and more as a fashion statement.
Social media analyst Matt Navara, speaking to the BBC (https://www.bbc.com/news/articles/cn97ndgpnq7o), suggests the accessory is driven by “exclusivity” and “branding” rather than practicality. He notes that such high-priced collaborations are common within the luxury fashion world.
Despite the debate, the iPhone Pocket is expected to perform well, highlighting Apple’s continued influence in both technology and fashion.
