FRISCO, TX – FC Dallas and Toyota Motor North america have extended their partnership agreement, ensuring Toyota’s continued presence as the Official and Exclusive Automotive partner of FC Dallas and Toyota Stadium.The renewal coincides with a $182 million modernization project underway at the stadium.
Since initially partnering in 2013,Toyota and FC Dallas have collaborated on youth soccer programs,sustainability initiatives,and community outreach in North Texas. The extended agreement will see Toyota’s integration across FC Dallas platforms and at Toyota Stadium throughout and beyond the renovations.
“We’re thrilled to extend our long-term relationship with Gulf States Toyota and Toyota Motor North America,” said Dan Hunt, President of FC Dallas.”Toyota has been an unbelievable partner, and we’re proud to continue aligning our brands as we move forward into the next chapter of Toyota Stadium. We share a deep passion for what we do, and we’re grateful to have Toyota by our side as we continue growing the game of soccer in the United States.”
David Christ, Group Vice President, Toyota Division, added, “We are thrilled to renew our long-standing partnership with FC Dallas. Toyota Stadium has been home to many wonderful memories for our community, and the updates to the stadium will onyl further cement it as a world-class venue.”
Approved by the Frisco city Council in september 2024, the stadium renovation is a public-private partnership involving the City of Frisco, Frisco ISD, Frisco Community Development Corporation, Frisco Economic Development Corporation, and the Hunt Family. Planned upgrades include approximately 3,400 new seats, a new east-side canopy for shade and weather protection, expanded club and suite spaces, and upgraded broadcast and media facilities.
Construction is currently underway,with the east-side structure already visible. Toyota Stadium has previously hosted events including MLS All-Star Games, Lamar Hunt U.S. Open Cup Finals, U.S. Men’s and Women’s National Team matches, the NCAA FCS Championship Game, FC Dallas home matches, NCAA and high school football, concerts, and international competitions.
More facts about the stadium renovation is available at newtoyotastadium.com.
