It’s become a running tally among tech observers: how frequently artificial intelligence is mentioned during major company keynotes. Recent presentations by Google and Samsung both clocked in at 92 AI references. Apple, however, took a markedly different approach at its annual iPhone keynote Tuesday evening, prioritizing tangible hardware advancements over AI buzz.
While Apple Intelligence dominated discussion last year, the company this time spotlighted concrete improvements to its devices-most notably, the remarkably thin iPhone Air powered by custom-designed chips, and enhanced noise cancellation for the AirPods Pro. Instead of focusing on AI agents, Apple emphasized physical product innovation.
The tech companies Google and Samsung recently came to their respective keynotes at the developer conference Google I/O and the TECHMESS IFA by chance both to 92 times.Apple, on the other hand, hardly spoke about AI. While the planned AI functions of Apple Intelligence were the most important topic last year, the smartphone manufacturer focused on real improvements for its gadgets this year: the thinnest iPhone, the iPhone Air, wiht specially developed chips; Even better noise suppression for the Airpods Pro.
