What role did Māori culture play in Yee-Hung Lim's identity journey?

Connecting with Māori culture led Yee-Hung Lim,a Singaporean game maker,on a profound identity journey,prompting him to explore his own whakapapa (genealogy) and cultural roots.

How did Ngāti Kahungunu ki Tāmaki Nui a Rua influence Hidden's game development?

Ngāti Kahungunu ki Tāmaki Nui a Rua introduced the concept of incorporating stories and cultural context into Hidden's games, adding a third dimension beyond mere factual puzzles.

What is a pepeha, and how did it impact Yee-Hung Lim?

A pepeha is a Māori way of identifying oneself through landmarks like mountains, rivers, and ancestral houses. Lim saw it as an early form of GPS, connecting people to a specific place.

Why did Ngāti Kahungunu ki Tāmaki nui a Rua invest in Hidden Singapore?

Ngāti Kahungunu ki Tāmaki Nui a Rua invested $1 million in Hidden Singapore, recognizing technology as the future of iwi investments and seeing the potential for global reach.

What upcoming projects are Hidden involved in?

Hidden is launching a Hidden/Monopoly game in Singapore next month. In Aotearoa, visitors to Tūhura Otago Museum can participate in a Hidden experience.

How does the concept of 'kai and manaakitanga' play a role in buisness relationships between Māori and Asian cultures?

Both cultures prioritize hospitality and relationship-building before business discussions. 'Kai and manaakitanga' (food and hospitality) come frist, fostering a deeper connection before engaging in commerce.

Entertainment

Singapore-NZ iwi Unite to Build Culturally Rich Games

by Julia Evans – Entertainment Editor July 2, 2025

written by Julia Evans – Entertainment Editor July 2, 2025

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Māori Culture sparks Identity Journey for Singapore Game Maker

A chance encounter with Māori culture has profoundly impacted Yee-Hung lim, a Singaporean game developer, leading him on a journey of self-discovery and reshaping his approach to creating immersive gaming experiences. His collaboration with Ngāti Kahungunu ki Tāmaki Nui a Rua has not only enriched his understanding of storytelling but also

Julia Evans – Entertainment Editor

Julia Evans – Entertainment Editor Julia Evans, Entertainment Editor at World Today News, covers the latest in film, television, music, and celebrity news. With a background in media studies and digital culture, Julia brings a fresh perspective to entertainment reporting and in-depth coverage of pop culture.

Singapore-NZ iwi Unite to Build Culturally Rich Games

Māori Culture sparks Identity Journey for Singapore Game Maker

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