Women’s Football Poised for Explosive Growth, Offering Unprecedented Brand Opportunities
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The landscape of women’s football is undergoing a dramatic conversion, presenting a compelling case for brand investment. While a significant salary gap persists, with Bundesliga women footballers earning an average of just under 4,000 euros gross last season compared to men’s 245,000 euros, the sport’s potential for growth is immense. This burgeoning popularity offers a unique chance for brands to connect with a rapidly expanding audience.
Projected Fan Base Expansion
Nielsen’s report, “Undervalued to Unstoppable,” forecasts a substantial increase in the global fan base for women’s football.This expansion is expected to reach over 800 million individuals by 2030, marking a 38 percent surge.
Challenging Established Sports
This remarkable growth positions women’s football not only as the fastest-growing sport worldwide but also as a contender to enter the top five largest sports globally. It is on track to rival established sports like Formula 1 and tennis in terms of reach and engagement.
Strategic Brand Engagement
“Brands who are looking for relevance, impact and long-term value is the moment to get involved,” states Samantha Lamberti, head of International Sports at Nielsen. This sentiment underscores the opportune moment for companies to align with the sport’s upward trajectory.
