They sound similar and follow one another directly in the alphabet. But in advertising there is a huge difference between the letters B and C. Accordingly, the strategies for successful B2B marketing and B2C marketing have clear differences in practice. But it is precisely this fact that you can take advantage of as an advertising … Read more
While our companies can focus on the mental health of their employees, we see a completely different problem in other parts of the world. This was shown by Dr. Anne-Marie La Rosa, Shafiqul Islam and Martine Riblan, who ask themselves the question in their panel talk: “Are workers in Bangladesh well protected against work-related injuries?” … Read more
Daniela HerrmannHead of Relationship Management bei onpier GmbHThe insurance industry is currently undergoing profound change. Where standardized insurance products were previously sufficient, policyholders now expect insurers to provide holistic and flexible solutions and services that meet their living conditions and are tailored to their individual situations. This requires individual and uncomplicated offers from insurance companies … Read more
.jpeg?fit=%2C&ssl=1)
Admittedly, engaging with your brand in a community is not the measure where you will be able to measure the return on investment one-to-one. But when it comes to making a quick buck, it’s amazing you’ve read the article this far anyway. A successful partnership for the community and your brand will happen when you … Read more