Samsung Unpacked: What to Expect This July
New foldable phones and potentially a tri-foldable tease could highlight the event.
Mark your calendars: the next Samsung Unpacked event is set for Wednesday, July 9, in Brooklyn, New York. Expect to see the latest in foldable phone technology, along with potential surprises in wearables and accessories.
Foldable Phones Take Center Stage
Samsung continues its focus on foldable phones, with the anticipated releases of the Galaxy Z Fold 7 and Z Flip 7. Rumors suggest the new models will feature lighter, thinner designs, potentially drawing inspiration from the Galaxy S25 Edge.
Camera upgrades are also expected, possibly including a 200MP Ultra-level sensor. Display quality should align with the standards set by the S25 series. Durability improvements are in the works, with attention given to glass materials and hinge designs.
Samsung’s commitment to providing seven years of operating system and security updates means these foldable phones should remain up-to-date until at least 2032. Given these upgrades and the current economic climate, price increases for the Z Fold 7 and Z Flip 7 wouldn’t come as a surprise.
Possible Wearables and Accessories
Alongside the foldable phones, the event might showcase new wearables and accessories. A new Galaxy Watch Ultra, updated Galaxy Buds, or even the Galaxy Ring could make an appearance. Samsung is expected to emphasize interconnected health and fitness features, enhanced by OneUI 8.
The updated OneUI 8 software may bring enhanced AI tools. Those could include features like Running Coach and Bedtime Guidance.
The Tri-Foldable Phone Teaser?
While a full launch isn’t expected, Samsung might tease its long-rumored tri-foldable phone. Though Huawei beat them to the punch, Samsung could be the first to offer this device to international markets, including the US.
Historically, Samsung has used Unpacked events to tease future products. The Galaxy Ring in 2024 and the Galaxy S25 Edge in 2025 were both teased before their official launches.
Reservation Perks
Samsung is offering a reservation program for those interested in preordering the upcoming devices. By placing a reservation on Samsung’s website, customers can receive $50 in Samsung store credit. This credit can be applied toward accessories and other products. Trade-in opportunities could potentially save customers up to $1,150.
Market Trends
The global foldable smartphone market is projected to reach $96.67 billion by 2031, growing at a CAGR of 43.9% from 2022 (Allied Market Research). This growth underscores the increasing consumer interest in foldable devices.
