Jennifer Aniston and Hailey Bieber Fuel Claw Clip Comeback – Emi Jay Founder Forecasts Fall Hair Trends
Los Angeles, CA – The ’90s hair accessory, the claw clip, continues its reign as a celebrity favorite, spotted on stars like Jennifer Aniston and Hailey Bieber, thanks to the brand Emi Jay. Founded by Julianne Goldmark, Emi Jay has become a go-to for achieving a quick, chic hairstyle.
Goldmark told ET, “It’s been so special to see claw clips come back in the way that they have, especially since they’re part of Emi Jay’s DNA.”
The 30-year-old entrepreneur views her accessories – including clips, headbands, pins, bows, and scrunchies – as essential finishing touches. “Hair accessories are like your staple pair of small gold hoops. They pull everything together, even with jeans and a tee. A hair accessory makes the whole look feel more intentional and polished without trying too hard,” she notes.
Goldmark emphasizes the ease of use, stating, “We all love a look that’s cute but doesn’t take forever. … There’s something satisfying about a quick, effortless updo that still looks intentional while keeping your hair out of your face.”
Looking ahead to fall and winter, Goldmark predicts a rise in “ponytail barrettes and tortoise barrettes” as elevated trends.
Beyond accessories, Emi Jay also offers a range of hair care products, including Heavenly Hair Milk, Halo Hair oil, Angelstick, brushes, and the new Toasted Sugar Aura Hair Mist. goldmark believes healthy hair is key to confidence. ”Healthy hair has always been so critically important to me as it just makes you feel yourself, but better. When your hair feels soft, shiny, and nourished, it’s amazing how much more confident you feel, even on a busy day.”
