Maurice Kamara, known for his viral “fit check” videos featuring celebrities and style icons, hosted a launch event for NikeSKIMS at Nike House of Innovation in New York City on September 24, 2025. The event celebrated the collaboration between Kim Kardashian’s SKIMS and Nike, a line marketed towards redefining women’s activewear.
The launch, initially slated for spring 2025 but delayed due to production issues, drew a star-studded crowd including Serena Williams, Teyana Taylor, Latto, Travis Scott, Gayle Mitchell, Martha Stewart, and Sha’Carri Richardson, according to reports from the event. Kim Kardashian herself was present, showcasing a gray, semi-sheer body-hugging set from the upcoming collection.
NikeSKIMS aims to address a gap in the women’s activewear market, merging Nike’s performance technology with SKIMS’ focus on shapewear and inclusive design. The collection features apparel, footwear, and accessories in gray, burgundy, and black, emphasizing “airy textures and weightless layers,” as described by SKIMS. The line is designed to “sculpt and engineered to perform,” according to the official SKIMS website.
The partnership represents Nike’s attempt to regain market share from competitors like Lululemon, Gymshark, and Alo Yoga, brands that have gained traction with female consumers. Nike CEO Elliott Hill has set goals for the company that this launch is intended to support. Marketing for NikeSKIMS features a diverse range of female athletes, including tennis star Serena Williams, track and field Olympian Sha’Carri Richardson, gymnast Jordan Chiles, and snowboarder Chloe Kim.
Kamara’s “The People Gallery” has become a popular platform for documenting celebrity style, offering insights into their fashion choices and personal approaches to dressing. His presence at the NikeSKIMS launch underscores the growing intersection of fashion, social media, and athletic wear.
The NikeSKIMS collection launched on September 26, 2025, at 7 AM PT / 10 AM ET on SKIMS.com, and at select Nike and SKIMS stores.
