Shanghai, China – Electric vehicle manufacturer NIO has unveiled its new ET9 model, boasting unprecedented in-car amenities like a refrigerator, home cinema system, and even a reclining chair, while simultaneously lowering its price through strategic cost-cutting measures. The move signals a shift towards greater affordability and a broader market reach for the Chinese automaker.
The price reduction was achieved through a series of initiatives, including new supplier contracts, optimization of technology development across multiple models, and restrictions on aluminum usage. NIO founder, chairman, and CEO William Li highlighted the significant cost savings realized through
