Spotify Aims to Balance AI Innovation with Artist protection, Announces New Policy
New york, NY – Spotify is taking a firm stance on the burgeoning world of AI-generated music, announcing a three-pronged approach designed to foster artistic innovation while combating abuse and ensuring clarity. The streaming giant unveiled its new policy Tuesday, outlining measures to address unauthorized impersonations, rampant “spam” content, and a lack of clarity surrounding AI’s role in music creation.
Executives Charlie Hellman and Sam Duboff detailed the plan in a press conference and subsequent blog post,emphasizing Spotify’s commitment to empowering artists. “We envision a future where artists and producers are in control of how or if they incorporate AI into their creative processes,” the company stated. “We leave those creative decisions to artists themselves while continuing our work to protect them against spam, impersonation, and deception, and providing listeners with greater transparency.”
The new policy centers around three key initiatives. First, Spotify is strengthening its impersonation policy to combat the rise of unauthorized vocal deepfakes, with exceptions made for