Snapchat Users Captured Over a Trillion Selfies in 2024
Snapchat revealed today that its users generated more than one trillion selfies – or a thousand billion – within the platform during 2024. The staggering figure underscores the app’s continued dominance in visual communication, notably among younger demographics.
While widespread selfie usage isn’t surprising, the sheer scale of this number highlights Snapchat’s enduring appeal and its central role in how a notable portion of the population expresses itself online. The data also reveals key demographic trends,with Snapchat commanding a 52% share of the Gen Z (1997-2012) social media landscape in the United States,surpassing competitors like TikTok (44%) and Instagram (35%). This positions Snapchat as a crucial platform for reaching this influential generation.
Snapchat’s data further indicates a growing engagement with its short-form video feature, Spotlight. Time spent viewing Spotlight content has increased by 23% year-over-year, now accounting for over 40% of all time spent consuming content within the app. This shift suggests a strategic opportunity for creators looking to maximize visibility on the platform.
“Each snap is a moment for self-expression, contact with friends or sharing something that matters,” Snapchat stated in a press release.”By 2024, the self-expression reached new heights: Snapchat users created well above a trillion selfie snaps, a proof of how our global community of over 930 million people use our camera to communicate, play and feel closer to each other.”
for older generations in the US, social media preferences differ: Reddit is favored by Millennials (1981-1996), while Facebook remains popular among Gen X (1965-1980).Snapchat’s focus on visual content and its evolving features like Spotlight are clearly resonating with a younger audience, solidifying its position in the competitive social media market.
