San Diego Wave FC and e.l.f. Cosmetics Team Up for “Pups at the Pitch”
San Diego Wave FC is joining forces with e.l.f. Cosmetics,a brand under e.l.f. Beauty (NYSE: ELF), to host its inaugural “Pups at the Pitch” event on June 22, 2025, at Snapdragon Stadium. E.l.f. Cosmetics will be the presenting sponsor for this unique match, which aims to blend sports, community, and animal welfare.
A Unique Matchday Experience
The “Pups at the Pitch” event promises a distinctive matchday experience, uniting fans, players, and adoptable dogs in a party of community spirit and compassion. This collaboration between San Diego Wave FC and e.l.f. Cosmetics highlights their shared commitment to promoting inclusivity and celebrating individuality, both on and off the field.
Did You Know? According to the ASPCA,approximately 3.1 million dogs are adopted from shelters each year in the United states.
Adoption Opportunities with The Animal Pad
In partnership with The Animal Pad, a local dog rescue organization, adoptable puppies will accompany Wave FC players as they arrive at the stadium before the match. All dogs present at Snapdragon Stadium will be available for adoption, offering fans a chance to find their new best friend.
Statements from Key Stakeholders
Patrick O’Keefe, Chief Integrated Marketing Communications Officer at e.l.f.Beauty, expressed enthusiasm about the collaboration, stating, “We’re excited to join forces with San Diego Wave for an unforgettable fan-first moment on June 22…e.l.f. shows up to Empower. Legendary. Females and inspire the next generation to dream bigger, play harder, and always show up as their bold, authentic selves.”
alyssa Haynes, San Diego Wave FC Senior Director of Corporate Partnerships, added, “This fun and inclusive event celebrates the unique bond between our fans and their furry friends-something that aligns perfectly with e.l.f.’s bold, joyful spirit.”
Community Engagement and Youth Support
E.l.f. Cosmetics is extending its support beyond the “Pups at the Pitch” event. The company has invited a local youth soccer team from an underserved neighborhood in San Diego to attend the match. These young players will participate in an on-field high-five tunnel activation, providing them with a memorable experience and closer connection to the game.
Last week, e.l.f. supported over 3,000 girls at Wave FC’s youth tournament, festival de Fútbol Femenil, with product donations, aiming to empower the next generation of athletes through access and self-expression.
Fan Experience at Snapdragon Stadium
Attendees at the June 22 match will find e.l.f. activations throughout Snapdragon Stadium. This includes an e.l.f.training center on the North Concourse,complete with a photo booth,custom merchandise,complimentary glam touch-ups,and product giveaways. Additionally,fans can anticipate a special giveaway upon entry and a Lucky Row giveaway during the game.
Pro Tip: Arrive early to Snapdragon Stadium to take full advantage of the e.l.f. Cosmetics activations and increase your chances of receiving a giveaway!
Event Details
tickets for “pups at the Pitch,” presented by e.l.f. Cosmetics, are currently available for purchase at sandiegowavefc.com.
| Feature | Description |
|---|---|
| Presenting Sponsor | e.l.f. Cosmetics |
| Date | June 22,2025 |
| Location | Snapdragon Stadium,San Diego |
| Partnership | The Animal Pad (dog adoptions) |
| Activations | e.l.f. training center, giveaways, youth soccer team participation |
the Growing Popularity of Women’s Soccer
Women’s soccer has seen a surge in popularity in recent years, with leagues like the National Women’s Soccer League (NWSL) experiencing increased viewership and attendance. This growth is fueled by talented athletes,engaging fan experiences,and a growing recognition of the importance of gender equality in sports. partnerships between sports teams and brands like e.l.f. Cosmetics further amplify this momentum, creating unique opportunities for community engagement and empowerment.
Frequently Asked Questions About San Diego Wave FC and E.l.f. Cosmetics Partnership
- What are the long-term goals of the partnership between San Diego Wave FC and e.l.f. Cosmetics?
- The partnership aims to foster community engagement, promote inclusivity, and empower the next generation of female athletes through unique events and activations.
- How does e.l.f. Cosmetics support community initiatives through this partnership?
- E.l.f. Cosmetics supports community initiatives by inviting local youth soccer teams to participate in matchday activities and providing product donations to youth tournaments.
- what impact does “Pups at the Pitch” have on the local community?
- “Pups at the Pitch” promotes animal welfare by facilitating dog adoptions and brings together fans, players, and adoptable dogs in a celebration of community spirit.
- How does this collaboration align with e.l.f. Cosmetics’ brand values?
- The collaboration aligns with e.l.f. Cosmetics’ brand values by promoting inclusivity,celebrating individuality,and empowering women in sports.
- What other initiatives has e.l.f. Cosmetics undertaken to support women’s sports?
- E.l.f.Cosmetics has supported youth tournaments like Festival de Fútbol Femenil, providing product donations and empowering young female athletes.
What are you moast excited about for the “Pups at the Pitch” event? Will you be adopting a furry friend? Share your thoughts in the comments below!
