Samsung’s galaxy Z Fold 7 Gains Traction, Perhaps at the Expense of Ultra Sales
PARIS – Samsung is experiencing strong market interest in its newly released Galaxy Z Fold 7, but the foldable’s success is raising concerns about potential sales cannibalization within the company’s own product line, specifically its historically profitable Galaxy S Ultra series.
The Galaxy Z Fold 7 boasts improvements including a thinner and lighter design, utilizing a Snapdragon 8 Elite processor, up to 16 GB of RAM, and a 200-megapixel main sensor. Durability has been enhanced with a new Armor FlexHinge, Gorilla glass Ceramic 2, and an IP48 certification for water and dust resistance. While S Pen support has been dropped to prioritize a slimmer profile, the device integrates AI-powered features like Photo Assist and Transcript Assist.
Samsung acknowledges a shift in consumer preference, with buyers previously opting for the Galaxy S Ultra now increasingly choosing the Fold 7. This trend presents a challenge for samsung, requiring a re-evaluation of its product catalog to maintain the strength of its Ultra line.
“The question for Samsung is therefore no longer whether foldables can convince the general public – the answer is now clear – but how to manage cohabitation with its customary flagship products,” the report states.
The Galaxy Z Fold 7 represents a turning point for foldable smartphones, transitioning them from niche, high-end curiosities to viable alternatives to conventional models with broader consumer appeal.
SOURCE: Android Police
