Home » Sport » Roger Federer: Tennis Star Becomes 7th Billionaire Thanks to ‘On’ Brand

Roger Federer: Tennis Star Becomes 7th Billionaire Thanks to ‘On’ Brand

by Alex Carter - Sports Editor

Zurich,⁤ Switzerland ⁣ – Roger Federer‘s ‌early ⁤investment⁤ in Swiss sportswear⁤ brand On⁣ has yielded a considerable return, with ‌his equity‌ now valued​ at over‍ $375 million. The brand’s meteoric⁣ rise culminated in a New York ​Stock Exchange (NYSE) listing in September 2021, just⁣ two⁣ years after Federer became ⁢an investor.

On debuted on the NYSE at a valuation that quickly climbed. Currently, ⁤the company boasts a market capitalization ‍of⁣ approximately $15 billion (roughly⁢ 20.79 ​trillion Korean Won).⁤ The stock price has increased by 86% since its⁢ initial public⁤ offering, significantly boosting the value‌ of⁤ Federer’s approximately 3% stake.


marc Maurer, co-chief‍ executive officer of On in 2023, highlighted Federer’s impact⁣ on the company’s trajectory. “Federer was ⁤like an accelerator,” Maurer told Forbes. “We wanted to pioneer a new‍ market, and it was clear that ‍tennis was the next⁢ goal. Federer was vrey lucky‍ to join the journey.” Federer⁤ officially partnered with On in 2019, becoming an investor and a key figure in promoting the ⁢brand, especially within the tennis world. Prior to⁣ the investment, ​On was known for its innovative CloudTec® cushioning‌ technology and focus on ⁣enduring materials.

while Federer’s success is notable, he wasn’t the first tennis player ​to reach billionaire status through investments.Ilie Năstase, a Romanian tennis player​ who achieved‌ success‍ after the fall of communism, previously reached‌ a‍ net worth of ​$2.3‌ billion.

The sports world’s ⁣billionaire list is currently ‍dominated by basketball ​players.Michael Jordan leads the pack, followed by⁣ Magic Johnson, LeBron James, and Junior Bridgeman. Golf icon Tiger Woods also holds billionaire ‌status.

Reporter ⁢Yoon Ye-rim

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