Nike Returns to the British & Irish Lions as Official Kit Supplier for historic Women’s Team
Nike has been confirmed as the inaugural kit supplier for the British & Irish Lions women’s team, marking a meaningful partnership for both organizations. This collaboration reunites the sportswear giant with the lions after a 33-year hiatus, last partnering for the 1993 men’s tour to New Zealand. The deal extends beyond kit provision,establishing Nike as a principal partner for the 2027 British & Irish Lions women’s series in New zealand.
Key Partnership Details
- Comprehensive Apparel Supply: Nike will provide all performance,training,and leisure apparel for players and staff participating in the 2027 tour.
- Fan Merchandise: Lifestyle and training collections designed for supporters will be released later in 2024, allowing fans to show their support.
- Historical Significance: The partnership signifies a landmark moment as the British & Irish Lions launch their first-ever women’s team and tour.
Nike’s Rugby History and Current Involvement
while Nike’s recent involvement in international rugby has been comparatively limited, the brand boasts a notable history within the sport. Beyond the initial partnership with the British & Irish Lions in 1993, Nike served as the kit supplier for the England national team from 1997 to 2012 [Rugby World] and for Argentina from 2012 to 2013. Currently, Nike maintains a prominent presence in the sport through its sponsorship of South Africa’s Springboks [SA Rugby].
The Landmark 2027 Tour to New Zealand
The inaugural British & Irish Lions women’s team will embark on a historic tour of New zealand in September 2027, featuring three Test matches against the reigning Rugby World Cup champions, the Black Ferns. This tour represents a pivotal moment for women’s rugby and the British & Irish Lions franchise. The series is expected to draw significant attention and viewership, further elevating the profile of the women’s game.
Commercial Sustainability and Investment
Ben Calveley, Lions chief executive, emphasized the commercial viability of the women’s tour, stating that breaking even is the minimum goal. [SportsPro] The Lions have already secured partnerships with pensions and investment company royal London and insurance group Howden, demonstrating growing investor confidence in the women’s team and the tour’s potential. This financial backing underscores the commitment to providing the women’s team with the resources necessary for success.
Statements from Key Figures
“We are delighted to confirm this milestone partnership with nike as we prepare for the inaugural Howden British & Irish Lions Women’s Series to New Zealand in 2027,” said Calveley. “Anticipation is building for this historic tour which is now just over 18 months away. the creation of the first ever Lions women’s jersey represents a hugely significant moment in our history. The famous red jersey is embedded in our DNA, and working with Nike, one of the world’s leading sports brands, to develop the jersey and kit that will be worn in New Zealand will be incredibly special.”
Looking Ahead
The partnership between Nike and the British & Irish Lions women’s team signifies a major step forward for women’s rugby and the iconic touring side. The collaboration promises to deliver high-performance apparel, engage fans, and contribute to the commercial success of the 2027 tour. As the tour approaches, anticipation continues to build, and the partnership with Nike will undoubtedly play a crucial role in shaping a memorable chapter in the history of the British & Irish Lions.
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