Netflix co-CEO Ted Sarandos has ignited a fresh round of debate about the future of movie theaters, expressing skepticism about their continued relevance in the modern entertainment landscape. his recent comments have drawn both support and criticism, particularly from those who champion the communal experience of cinema.

sarandos’ Viewpoint: An “Outdated” Experience?

During the Time100 Summit on April 23, Mr. Sarandos engaged in a conversation with Time magazine editor-in-chief Sam Jacobs, where he shared his views on the evolving nature of movie consumption. He suggested that the traditional model of theatrical releases is losing its appeal for many. Folks grew up thinking, ‘I want to make movies on a gigantic screen and have strangers watch them play in the theater for two months, and people cry and [there are] sold-out shows.’ It just doesn’t happen very much anymore, Mr.Sarandos stated.

When asked directly if the movie-theater experience is outdated, Mr. Sarandos affirmed his belief that it is. He further elaborated on this point, questioning whether the desire to create movies specifically for movie theaters, for the communal experience remains a viable goal. I think it is — for most people, not for everybody. If you’re blessed enough to live in Manhattan, and you can walk to a multiplex and see a movie, that’s fantastic. Most of the country cannot, he explained.

The Counter-Argument: The Enduring Appeal of Theatrical Releases

Critics of Mr. Sarandos’ viewpoint argue that the theatrical experience continues to hold significant cultural and economic value. The success of films like “Sinners” demonstrates the power of communal viewing and the unique buzz generated by big-screen releases. The question is posed: Has a movie on Netflix ever generated that level of buzz and excitement and cultural heat? The prevailing sentiment is that streaming, while convenient, lacks the same capacity to create widespread cultural phenomena.

the argument emphasizes that the very essence of that film’s excitement has been experiencing it on the big screen,where its monumental quality can take hold. This highlights the irreplaceable impact of the theatrical environment on certain films.

Geographic Nuances and Accessibility

Mr.Sarandos’ assertion that the movie-theater experience is primarily accessible to those in manhattan has also faced scrutiny. While acknowledging the convenience for urban dwellers, critics point out that residents of other cities and suburban areas routinely drive to movie theaters. The availability of transportation options challenges the notion that theatrical attendance is limited to a specific geographic demographic.

A Vision for the Future or a Self-Fulfilling Prophecy?

Some interpret Mr. Sarandos’ comments not as an objective assessment of the current state of movie theaters, but as a reflection of his desired future.The concern is that his vision, where viewers primarily consume content at home via streaming, could inadvertently contribute to the decline of theatrical releases.This perspective suggests that Mr. Sarandos is describing the world he wants to see, one in which we all sit at home watching Netflix and the carcasses of multiplexes sit there empty and abandoned, like sets from “Escape from the Planet of the Apes.” To Ted Sarandos,that’s a feel-good dream. It’s the business model he’s living for.

Netflix’s Theatrical Strategy: A Balancing Act

Netflix has made efforts to cultivate relationships with prominent directors, offering ample budgets and salaries while also promising theatrical releases for their films. However, the extent of these releases often varies, ranging from limited engagements to brief showings primarily intended for awards consideration. This approach raises questions about Netflix’s commitment to the theatrical experience.

rian Johnson, director of the “Knives Out” films, expressed a desire for the next installment, “Wake Up Dead Man,” to be shown in as many theaters for as long as possible, adding, I want as many people as possible to see it in that form.” However, Netflix’s past decisions, such as the limited theatrical run of “Glass Onion: A Knives Out Mystery,” suggest a cautious approach to theatrical distribution.

Greta Gerwig’s upcoming “Chronicles of Narnia” film is slated for a two-week run on Imax screens before its Netflix debut. This strategy highlights the tension between providing a theatrical experience and prioritizing streaming viewership.

The Broader Implications for the Entertainment Industry

the rise of streaming has undoubtedly impacted movie theater attendance, with figures down by approximately 20 percent. while acknowledging the challenges facing the industry, critics argue that Mr.Sarandos’ pronouncements risk accelerating the decline of movie theaters. By declaring the movie-theater experience “outdated,” he is seen as attempting to hasten its demise. The debate underscores the importance of understanding the diverse perspectives within the entertainment industry and the need to support the future of movie theaters.