Morgan Eckroth, the 2022 United States Barista Champion, recently posted a TikTok video offering assistance with moka pot brewing, garnering 18.1K likes and 95 comments. The video, featuring the phrase “Let me help!”, signals a continued effort by Eckroth to demystify coffee preparation for a broad audience.
Eckroth’s rise to prominence in the coffee world began six years ago with TikTok videos initially intended as a digital portfolio following a marketing degree. These videos evolved into a popular resource for coffee enthusiasts, attracting 6.2 million followers on TikTok and 1.4 million on YouTube. She represented the U.S. At the World Barista Championships in 2022.
Beyond social media, Eckroth has achieved significant recognition within the professional coffee community, securing the top prize at the 2022 United States Barista Championships and finishing as runner-up in both 2023 and 2024. Her content frequently depicts both the barista and customer experience, aiming to highlight hospitality and care in coffee service. A previous TikTok video showcasing a barista attending to a customer’s needs garnered over 1.7 million views and nearly 100,000 likes, with commenters praising the depicted level of service.
Eckroth’s online presence extends to Instagram, where a post from April 7, 2025, described the moka pot as a “classic brewer that makes very unique cup,” receiving 45K likes and 280 comments. Her focus on the moka pot, a stovetop coffee brewer, reflects a broader interest in accessible brewing methods.
The TikTok account, @morgandrinkscoffee, also features a video highlighting “the magic of the moka pot,” accompanied by music from Carlos Campos. Eckroth’s YouTube channel, similarly titled, focuses entirely on coffee-related content.
