Marketing and Sales Automation – interactive friends ag

The rapid change from homogeneous mass communication to personalized messages constantly presents companies with new challenges.

The world of marketing automation offers many possibilities and so many tools that all seem similar in some way. How can you get a clear overview? In addition, the next question often arises, which approach to start with. Find new customers, arouse interest, increase customer engagement, or do you first strengthen customer loyalty? In addition, business processes and employees have to be coordinated across departments. Or maybe you’ve already invested in a marketing automation tool, but you’re not getting the most out of it yet.

Whether you are opting for marketing automation for the first time or would like to use your existing platform more efficiently and profitably – we support you in realizing a personalized, data-supported customer experience with which you can achieve concrete, measurable results. So you can achieve your goals in many small steps and always keep the big picture in mind.

By including marketing automation, your company’s marketing can be made even more personal. Your marketing measures are becoming more relevant and are also financially exciting. So take the opportunity to perfect the customer journey of your target group, for example by optimizing your e-mails and landing pages. With personalization and interest-based messages, you not only increase sales but also your growth.

Our approach
Our marketing automation team supports and accompanies you in strategy development, target group definition, platform selection and implementation, content creation, campaign management and performance measurement. In our view, marketing automation is most effective when data is combined with strategic inputs and creativity. It is also important to be familiar with the user behavior of your target group and to know exactly how and when you can best reach your customers. Through an expertise, we gain knowledge of how the mentioned aspects can be optimally combined in a systematic approach.

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