Digital Marketing & Web Analytics Specialist – University of Ottawa
The University of Ottawa is seeking a highly motivated and experienced Digital Marketing & Web Analytics Specialist to join our dynamic team. This role is pivotal in driving our digital presence, optimizing user experiences, and maximizing the impact of our marketing investments.
Responsibilities:
This position demands a hands-on professional capable of independently programming, configuring, and launching extensive digital marketing campaigns across a variety of platforms including PPC, Google Ads, Meta, Stackadapt, and LinkedIn. You will be responsible for the full campaign lifecycle,from strategy and implementation to ongoing monitoring and optimization. A key aspect of this role is establishing robust tracking and measurement systems, including the configuration of campaign monitoring, tag management (Google Tag manager), and data flow utilizing UTM parameters and conversion APIs.
You will leverage advanced expertise in web analytics tools – Google Analytics,Tag Manager,Data Studio,Site Improve,Semrush,and CMS platforms (specifically Drupal) – to provide data-driven insights and recommendations. This includes a strong understanding of content strategy, digital storytelling, and user journey optimization.The successful candidate will have demonstrable experience managing advertising budgets at the six to seven-figure level, ensuring responsible and effective allocation of resources.
moreover, the University of Ottawa is committed to digital accessibility and data privacy. You will be expected to demonstrate a thorough understanding of WCAG accessibility standards and relevant personal facts protection laws governing digital communications.
Qualifications:
Advanced Master’s degree in a related field with a strong focus on websites and analytics.
Demonstrated ability to program, configure and launch digital marketing campaigns on advertising platforms (e.g. PPC, Google Ads, Meta, stackadapt, LinkedIn).
Experience with the configuration of campaign monitoring, tag management systems and data circulation through digital ecosystems (eg UTM, Google Tag Manager, conversion API).
Proven experience managing advertising budgets of $600,000 – $7,000,000+.
Proven experience in content strategy, digital narration and optimization of user routes.
Understanding of WCAG accessibility standards and personal information protection laws related to digital communications.
University of Ottawa Core Competencies:
The University of Ottawa values individuals who demonstrate:
Planning & Organization: The ability to proactively plan and organize work, prioritize tasks, and execute projects effectively.
Initiative & Creativity: A proactive approach to identifying opportunities for improvement and delivering positive results.
Customer Service Orientation: A commitment to understanding and meeting the needs of both internal and external stakeholders.
Teamwork & Collaboration: The ability to work effectively within a team, contribute constructively, and embrace feedback.
The University of Ottawa is an Equal Chance Employer committed to fostering a diverse and inclusive workplace. We especially encourage applications from Indigenous, racialized, and disabled individuals, and also women and members of the LGBTIAQI2S+ community. We are dedicated to creating an accessible work environment and will provide accommodations throughout the recruitment process upon request. Please contact [email protected] to discuss any accommodation needs.
Priority will be given to candidates with Canadian citizenship or permanent resident status.
Please note: This position may be governed by a collective agreement.If the role involves direct interaction with the student population, candidates will be required to demonstrate advanced or higher intermediate proficiency in both official languages (English and French) through a skills assessment administered by the University’s Institute of Official Languages and Bilingualism.
Please also note that while the COVID-19 vaccination requirement has been suspended, it may be reinstated based on public health directives.
