Lily Allen Launches Love, Lily Sex Toy Collection With Lovehoney

British singer Lily Allen is launching a new line of sex toys called “Love, Lily” in partnership with UK brand Lovehoney, news.com.au reported. The collection features six hand-picked products, including four vibrators, a patterned butt plug, and a 24-day advent calendar priced up to $189.

London Tour Prompts Lovehoney Product Range

The collection stems from a delivery Allen received during the London leg of her West End Girl Tour while staying at a hotel playing shows at the London Palladium. Room service brought an enormous box of Lovehoney toys, prompting her to test them during downtime on the road. The tour kicked off in March and concludes on November 1 at the RAC Arena in Perth.

The six products in the range include a heart-shaped vibrator, a peach-shaped vibrator, and a butt plug featuring blue polka dots. That specific design references her album cover and a previously released limited-edition USB collector’s item. The lineup also includes a holiday advent calendar valued at over $475.

Lovehoney marketing director Steve Thomson confirmed that Allen tried the range herself and chose the items she genuinely liked. Prices for the collection range from $77 to $189.

Earlier Ventures and Industry Context

This release follows Allen’s previous collaboration in 2020 with Womanizer, a brand that now operates as part of the Lovehoney Group. For that partnership, she released a limited-edition version of a popular product called “The Liberty.”

Allen split from her husband, actor David Harbour, in February 2025 after four years of marriage. Discussing the new commercial venture, she stated that exploring sex toys helped her understand her body and express her preferences in relationships.

“Sex toys are still seen as a taboo subject because they are related to female pleasure,” Allen told news.com.au during her 2020 partnership. “Female pleasure in itself is a taboo subject. The only way to make taboo subjects no longer taboo is to speak about them openly, frequently and without shame or guilt.”

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