How the Fuengirola BIOPARC saved the Christmas of its young visitors thanks to WhatsApp Business and CM.com

The BIOPARC animal park in Fuengirola, Spain, has deployed a chatbot to chat with the Three Kings, thanks to WhatsApp Business and CM.com

The article How the Fuengirola BIOPARC saved the Christmas of its young visitors thanks to WhatsApp Business and CM.com appeared first on MMAF.

Main animal park in southern Spain, the BIOPARC in Fuengirola used to offer its young visitors the opportunity to take advantage of the Christmas celebrations to meet the three wise men and in particular the “King Balthazar”, who traditionally collects letters and wishes of young Spanish people.

Unfortunately this year, the social distancing measures put in place to fight against the Covid-19 pandemic do not allow the BIOPARC of Fuengirola to welcome “King Balthazar” and the company has joined forces with CM.com, specialist in conversational commerce, to launch a chatbot on WhatsApp, allowing children to chat with it.

“CM.com has put all its experience in messaging and artificial intelligence at the service of BIOPARC Fuengirola to make this chatbot a success. We hope that this initiative will appeal to young Spanish people and that we will receive thousands of messages in the coming weeks ”, explains Marta Pérez, Director of Marketing and Sales at BIOPARC Fuengirola.

“We are very happy to collaborate with BIOPARC Fuengirola to allow children to converse with King Balthazar and thus preserve the magic of these end of year celebrations. The Covid-19 forces many organizations to engage in a contactless customer relationship, and Father Christmas in France, or the Three Kings in Spain, are clearly examples to follow ”adds Jeremy Delrue, director of CM.compour Southern Europe.

European champion of conversational commerce (SMS, RCS, Electronic signature,…), CM.com is an official partner of the Facebook group and allows thousands of companies to activate their commercial presence on WhatsApp Business.

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On the occasion of the end of the year celebrations, CM.com also offers all European companies a free WhatsApp Business package for 3 months, which will allow them to benefit from an official WhatsApp account and a chatbot.

The article How the Fuengirola BIOPARC saved the Christmas of its young visitors thanks to WhatsApp Business and CM.com appeared first on MMAF.

Source : https://www.mobilemarketing.fr/comment-le-bioparc-…

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