# Hoka Opens first German Flagship Store in Berlin
Hoka has launched its first German retail location, a flagship store in Berlin. The store, situated at Kurfürstendamm 12, a prominent shopping destination, opened on August 27.The design incorporates natural elements, reflecting Hoka’s origins in mountain running [[1]].
Guido Geilenkirchen, VP of Europe, the Middle East, and Africa for Hoka, stated, ”The opening of our first flagship store on the iconic Ku’damm is a significant step for Hoka. We are very excited to anchor the brand in such a dynamic city as Berlin. We are also excited to create a place where people with a shared passion for exercise can meet.”
Did You Know?
Hoka opened its first European flagship store in London’s Covent Garden in October 2023, followed by two stores in Paris, located in the Opéra and Marais districts [[2]].
Pro Tip:
Hoka also plans to open a store in Milan,Italy,later this year.
| Location | Date of Opening |
|---|---|
| Berlin,Germany | August 27 |
| London,UK | October 2023 |
| Paris,France | Ongoing |
| Milan,Italy | Planned for 2024 |
The expansion into Germany underscores Hoka’s growing international presence. Are you planning to visit the new Berlin store? What features are most appealing to you in a running shoe retail experience? [[3]]
