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From Suits to Sneakers: How Fashion Signals Authority Now

March 22, 2026 Priya Shah – Business Editor Business

A growing trend sees parents embracing playful, often homemade, costumes alongside their children, a departure from the traditionally more serious approach to Halloween and costumed events. While once a symbol of formality, the costume is increasingly becoming a vehicle for family participation and creative expression.

The shift is evidenced by a surge in online searches for “cool costumes for parents,” as highlighted by Pinterest boards dedicated to the theme. The Sugar Goblin’s Pinterest board, for example, showcases over 117 pins focused on parent-child costume pairings and individual parent looks, ranging from DIY gumball machines to cat-themed ensembles. This indicates a desire among parents to actively engage in the costuming experience, rather than simply observing their children’s participation.

DIY costume tutorials are also gaining traction. Studio DIY’s guide to creating ketchup and mustard costumes demonstrates the accessibility of homemade options, requiring only basic materials like pie tins, paint, card stock, and a hot glue gun. The instructions detail how to construct a distinctive hat, a key component of the costume, using readily available supplies. Similarly, YouTube offers step-by-step instructions for crafting costumes, including a no-sew Toad costume, and various paper chef hats, catering to different skill levels and preferences. A ZebsArtbeat tutorial on YouTube demonstrates three types of paper chef hats, offering options for kids’ costumes and broader costume ideas.

The popularity of food-themed costumes, such as ketchup and mustard, and gumball machines, suggests a preference for playful and recognizable designs. The Studio DIY tutorial specifically notes the costume’s suitability for both children and adults, further emphasizing the trend of family-coordinated costuming. This contrasts with earlier eras where adult costumes often prioritized sophistication or historical accuracy.

The ease of creating these costumes is a significant factor in their appeal. The ketchup and mustard tutorial highlights the possibility of utilizing existing clothing in red or yellow, minimizing the require for extensive purchases. This accessibility lowers the barrier to entry for parents who may be hesitant to invest significant time or money in elaborate costumes.

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