EXL Services Leverages AI and Data to transform Business Operations at Cannes Lions Debut

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CANNES, FRANCE – EXL Services, a global analytics and digital solutions company, is making its first appearance at Cannes lions after 26 years in operation, highlighting its expertise in artificial intelligence (AI) and data analytics. The firm assists clients across diverse sectors, including insurance, media, healthcare, banking, financial services, and retail, in reimagining their business models to foster accelerated growth.

EXL’s Mission and Evolution

Narasimha Kini, Executive Vice President at EXL, explained the company’s core mission: driving business forward with data and AI. EXL integrates data and AI with deep industry knowledge to empower businesses in sectors like insurance, banking, finance, healthcare, retail, media, entertainment, and infrastructure, enabling them to transform workflows and expand their operations.

Founded in 1999, EXL initially focused on business process operations, refining clients’ operational workflows. Kini noted that EXL’s emphasis on embedding data and AI into operational workflows positioned them favorably during the recent AI surge.

Did you Know? According to a recent McKinsey report, companies that effectively integrate AI into their business processes are 122% more likely to be high performers [[1]].

Solutions provided by EXL

EXL offers a comprehensive suite of data, analytics, AI, and operations management solutions. These solutions are designed to streamline complex workflows, automate manual processes, and enhance customer experiences.

How EXL Uses AI and Data Management

EXL focuses on helping large organizations, such as insurance companies, banks, and retail and media firms, improve their workflows. By integrating disparate datasets, uncovering key insights, and automating redundant processes, EXL enhances each step in complex processes like insurance underwriting and investment management customer experience.

Pro Tip: When evaluating AI solutions, consider those that offer industry-specific customization to address unique business challenges.

Success Story: Enhancing Fan Engagement in Sports

EXL collaborates with major sports leagues, assisting them in digital transformation with a focus on fan engagement, data monetization, and athlete well-being. An AI-driven solution launched by EXL unifies fan data, segments audiences, and delivers personalized engagement using journey analytics and data clean rooms.

The results include a 35% increase in fan engagement, a 60% boost in marketing ROI, and significant ticket sales growth. The solution also revealed that 20% of fans generate nearly 50% of revenue, enabling smarter campaigns and better retention of high-value fans.

Furthermore, EXL’s solution enhances athlete care through early risk detection, leading to a 15% reduction in injury rates and improved emergency readiness and performance.

Cost Savings and Revenue Impact

Original research by EXL indicates that many companies are redefining their customer service with a product and pricing focus. US retailers reported a 21% increase in revenue and a 20% reduction in costs through AI adoption. More than half of these retailers say AI has redefined customer experience, supported new products and services, and accelerated real-time data utilization.

Partnership with NVIDIA

EXL recently developed a proprietary EXL Insurance Large Language Model (LLM) leveraging NVIDIA AI Enterprise. This industry-specific LLM supports critical claims and underwriting tasks, such as claims reconciliation, data extraction, question-answering, anomaly detection, and