Dongfeng Yipai Technology Unveils “Wings of the Future” Strategy, Deepens Huawei Partnership for High-End EV Push
Shanghai, China – Dongfeng Yipai Technology today announced its “Wings of the Future” strategy, outlining a plan for brand restructuring, product expansion, and a strengthened collaboration with Huawei to enter the high-end clever vehicle market. The move aims to position the company for broader global reach and a technology-leading brand image.The strategy centers around a “dual-brand, multiple-product” approach. Dongfeng Yipai will be repositioned, integrating Dongfeng Nano into its structure for brand focus. A key component of this is a partnership with Huawei to develop a high-end intelligent product series. These collaborative vehicles will feature the next generation of Huawei’s Gankun Zhihua ADS 4 advanced driver-assistance system and Hongmeng Cockpit 5 intelligent cabin system, with continuous upgrades planned. The first model resulting from this partnership will be a high-end, full-size intelligent SUV slated for launch in 2026.
Alongside Yipai, Dongfeng Fengshen will be transformed into a “smart home enjoyment car brand,” targeting families with a focus on “smart life and new family” experiences. Fengshen will concentrate on the global energy-saving vehicle market, with plans to offer 10 models by 2028, focusing on A and B segment vehicles, and launching at least two new or updated products annually.
Dongfeng Yipai Technology projects a total product matrix of 20 models across both brands by 2028, with a commitment to annual evolution and upgrades for each model. Yipai itself will offer two product series: a “mainstream technology” line aimed at young consumers, emphasizing intelligence and quality, and the “smart boutique” series developed in conjunction with Huawei.
The announcement signals a significant shift for Dongfeng, aiming to capitalize on the growing demand for intelligent and energy-efficient vehicles. The company’s strategy emphasizes technological innovation and strategic partnerships to compete in a rapidly evolving automotive landscape.
Source: Shanghai Securities News·China Securities network
Author: Yu Liyan
Disclaimer: This report is based on publicly available information and is intended for informational purposes only. It does not constitute investment advice. Any actions taken based on this information are at your own risk.
