Chicago Unveils ‘Never Done. Never Outdone.’ Campaign to Attract Global Investment
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Chicago has launched a new marketing campaign,”Never Done. Never Outdone,” aimed at solidifying its position as a premier global destination for leisure travel, meetings, and events. The initiative seeks to attract meaningful investment and talent to the city by showcasing its dynamic culture and robust business surroundings. This campaign, developed after extensive community engagement, emphasizes Chicago’s constant evolution and ambition.
A Mindset, Not Just a Tagline
The “never Done. Never Outdone.” campaign is more than just a slogan; it represents a strategic mindset reflecting Chicago’s continuous growth and unwavering ambition. This brand strategy emerged from over 300 listening sessions, focus groups, surveys, and community conversations, highlighting the city’s commitment to progress.
Did You Know? chicago’s O’Hare International Airport (ORD) is consistently ranked among the busiest airports in the world, serving as a crucial transportation hub connecting the Midwest to global destinations. In 2023, ORD handled over 73 million passengers, underscoring its importance to the city’s connectivity and economic vitality. Fly Chicago Official Website
Mayor Brandon Johnson emphasized the collaborative effort behind the campaign, stating that it reflects the diverse perspectives of the community and authentically depicts the city’s open-minded and welcoming spirit.
“From our diverse neighborhoods to our bold economic vision, Chicago is constantly evolving. And now, we have a campaign that reflects that energy, passion, and momentum,” said Mayor Johnson.
The Strategic Importance of a City’s Brand
From a business and economic development standpoint, a city’s brand is a strategic asset that signals its market position to investors, companies, and top talent. It communicates what they can access, expect, and achieve by choosing that city.
Chicago’s unique value proposition includes:
- Unparalleled access to customers and clients.
- One of the deepest and most diverse talent pipelines in the country.
- A robust academic and research ecosystem.
- Centralized transportation and global connectivity.
- An “all-in” civic spirit where business, government, and community collaborate.
Chicago on the Global Stage
Chicago is currently hosting IPW 2025, the largest international travel trade show in the U.S., from June 14-18, projected to generate $5.5 billion in future travel bookings. Concurrently, the city is hosting the James Beard Awards®, a week-long celebration of culinary excellence, further cementing its status as a global capital of culture and cuisine.
Pro Tip: Leverage local networking events and industry conferences to connect with potential investors and partners. Chicago’s vibrant business community offers numerous opportunities for collaboration and growth.
A Call to Action
The “Never Done. Never Outdone.” campaign is an invitation to the world and a call to action for Chicagoans to lead with confidence and pride. The campaign launched with a video featuring Grammy-winning poet J. Ivy and will be featured across city signage, digital channels, and international media markets.
“Never Done. Never Outdone.’ reflects a mindset that’s deeply original, bold, open-minded, and grounded in community-values that are central to who we are and how we show up,” said Lisa Nucci, CMO of Choose Chicago.
the campaign encourages everyone to be ambassadors for Chicago, sharing its vibrancy, thriving business ecosystem, cultural richness, and momentum. By using the hashtag #neverdonechi, individuals can definitely help shift the narrative and showcase what Chicago offers.
Key Events and Initiatives
Chicago is leveraging several key events and initiatives to bolster its global appeal. These include:
- IPW 2025: The largest international travel trade show in the U.S., expected to drive significant travel bookings.
- James Beard Awards®: A prestigious culinary event that highlights Chicago’s culinary excellence.
- Ongoing Community Engagement: Continuous efforts to involve diverse community voices in shaping the city’s brand and future.
Campaign Goals and Expected Outcomes
The primary goals of the “Never Done. Never Outdone.” campaign are to:
- Attract more international visitors and business travelers.
- Increase foreign direct investment in Chicago.
- Enhance Chicago’s reputation as a global hub for innovation and culture.
- Foster a sense of pride and unity among Chicago residents.
The campaign’s success will be measured by increases in tourism revenue, business investment, and positive media coverage, reflecting Chicago’s growing influence on the world stage.
Evergreen Insights: Chicago’s Enduring Appeal
chicago’s strategic location, diverse economy, and rich cultural heritage have long made it a major global city. Its central position in the United States facilitates trade and transportation, while its diversified economy spans industries from finance and manufacturing to technology and healthcare. The city’s vibrant arts scene, world-class museums, and renowned architecture contribute to its unique appeal.
Over the years, Chicago has consistently adapted to changing economic landscapes, reinventing itself as a hub for innovation and entrepreneurship.Its commitment to sustainability, infrastructure development, and community engagement positions it for continued growth and prosperity in the 21st century.
Frequently Asked Questions About Chicago’s New Campaign
- What is the primary focus of the “Never Done.Never Outdone.” campaign?
- The campaign primarily focuses on highlighting Chicago’s continuous evolution and ambition to attract global investment, businesses, and talent.
- How was the “Never Done. Never Outdone.” campaign developed?
- The campaign was developed through extensive community engagement, including over 300 listening sessions, focus groups, and surveys.
- What role does Mayor Brandon Johnson play in the “Never Done. Never Outdone.” campaign?
- Mayor Johnson supports the campaign and emphasizes its collaborative nature, reflecting the diverse perspectives of the Chicago community.
- What are some of the key events that support Chicago’s global presence?
- Key events include IPW 2025, the largest international travel trade show in the U.S., and the James Beard Awards®, a celebration of culinary excellence.
- How can individuals contribute to the success of the “Never Done. Never Outdone.” campaign?
- Individuals can contribute by sharing the campaign within their networks,using the hashtag #NeverDoneChi,and promoting Chicago’s unique attributes.
What aspects of Chicago’s “Never Done. Never Outdone.” campaign resonate most with you?
How do you think this campaign will impact Chicago’s future?
Share this article and use #NeverDoneChi to show your Chicago pride!
