Chinese Tourists Drive Record Spending During golden Week
BEIJING – October 7,2025 - Chinese tourists unleashed a surge in domestic travel spending during the eight-day Golden week holiday,contributing significantly to the nation’s economic recovery. Preliminary data indicates total tourism revenue reached 796.8 billion yuan (approximately $110.2 billion USD) – a 13.9% increase compared to the same period last year, according to the Ministry of Culture and Tourism.
The holiday, traditionally a peak travel season coinciding with the Mid-Autumn Festival and National Day, saw 886 million domestic trips, a rise of 11.3% year-on-year. This marks a continued rebound in travel confidence following the lifting of stringent COVID-19 restrictions.
Popular destinations included major cities like Beijing, Shanghai, and Xi’an, as well as scenic areas in provinces such as Sichuan and Yunnan. Travel trends indicated a preference for immersive cultural experiences and outdoor activities.
The Golden Week holiday has become a crucial barometer of consumer sentiment and economic health in china. The substantial increase in spending this year suggests a growing willingness among Chinese consumers to spend on leisure and travel, bolstering the service sector and providing a positive outlook for the remainder of 2025. However,analysts note that the long-term sustainability of this growth will depend on broader economic conditions and continued government support for the tourism industry.
