Here’s a breakdown of the key details from the provided text:
* emirates and Aryna Sabalenka Partnership: Emirates Airlines has named Aryna Sabalenka, the world number one female tennis player, as its first-ever tennis ambassador.
* first Individual Tennis Sponsorship: This is Emirates’ first sponsorship deal with an individual tennis player, though they are long-time sponsors of all four Grand Slam tournaments.
* Launch Location: The partnership was announced in Melbourne during the australian Open.
* Sabalenka’s Connection to Dubai: Sabalenka has used Dubai as a training hub.
* Financial Impact: Sabalenka’s off-court endorsement earnings nearly doubled last year,reaching approximately $15 million.
* Other endorsements: Sabalenka also has endorsement deals with Nike, Wilson, and Audemars Piguet.
* Sabalenka’s Statement: She views the deal as a sign of the achievements of women in sport.
