Aryna Sabalenka Named Emirates’ First Tennis Ambassador

January 27, 2026 Alex Carter - Sports Editor Sport

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* emirates ⁤and‌ Aryna Sabalenka Partnership: Emirates Airlines has named Aryna Sabalenka, ​the world number⁢ one female tennis ‍player, as its first-ever tennis ⁤ambassador.
* first Individual Tennis Sponsorship: This is Emirates’ first sponsorship deal with an individual tennis player, though they‌ are long-time sponsors of all ‌four ​Grand Slam tournaments.
* Launch Location: The partnership was announced in Melbourne during the australian⁤ Open.
* Sabalenka’s Connection to Dubai: Sabalenka has used​ Dubai as a training ⁤hub.
* Financial Impact: Sabalenka’s off-court endorsement earnings nearly doubled last year,reaching approximately $15 ‌million.
* Other endorsements: Sabalenka also has endorsement deals with Nike, Wilson,​ and Audemars Piguet.
* Sabalenka’s Statement: She ⁢views the deal as a sign‍ of the achievements of women in sport.