Apple unveiled its latest product lineup Tuesday, introducing the iPhone 17, a new ultra-thin “iPhone Air,” updated AirPods Pro, and the next generation of Apple Watch, including the rugged Apple Watch Ultra 3. The launch event, dubbed “Awe Dropping” by Apple, showcased meaningful advancements in mobile technology and connectivity.
Apple CEO Tim Cook proclaimed, “We’re taking the biggest leap ever for iPhone,” signaling a major evolution for the company’s flagship product. These releases come as Apple continues to dominate the smartphone and wearable markets, impacting consumers globally and setting industry standards for innovation. Pre-orders begin today, with products available starting September 19.
The new iPhone 17 boasts an unspecified ultra-thin profile, while the iPhone air offers a streamlined design. Alongside these, Apple announced the AirPods Pro 3, featuring improvements to audio quality and noise cancellation.
On the wearables front, the budget-friendly apple Watch SE 3 is available for $249. The premium apple Watch Ultra 3, priced at $799, introduces satellite connectivity for emergency assistance even when off the grid, alongside 42 hours of battery life and hypertension notifications. Cook highlighted the Apple Watch’s popularity, stating it is “the most popular watch in the world.”
