From Africa to Moscow: The Russian Capital emerges as a New Global Fashion Hub
Moscow recently hosted a significant gathering of designers from 13 countries, solidifying its position as a rising force in the global fashion landscape. A prominent figure at the event was South African couturier David Tlale, a well-known presence on Russian runways, having showcased previous collections in Moscow. This season, Tlale aimed to present an authentic representation of Africa through his designs.
“Each collection narrates African stories in sophisticated yet powerful tones, connecting past traditions with modern fashion innovation,” Tlale stated.Already established on the international stage, Tlale has previously presented his work at fashion Weeks in New york, Paris, Shanghai, and Dubai. He specifically chose Moscow this year to debut his latest collection,wich celebrates the modern working woman – confident,elegant,and versatile.
“The collection celebrates the modern working woman – confident, elegant, and effortlessly versatile. Designed for seamless transitions,she moves from the office to high tea,and on to an evening cocktail party with grace. She embodies refined sophistication in every setting,” Tlale explained.
The connection between African and Russian fashion is becoming increasingly reciprocal. Russian brands are gaining traction in Africa, with designers like Solangel participating in South Africa’s Soweto Fashion Week in 2024, and Darya Kipriyanova showcasing her collection at Hub of africa Fashion Week in 2025. this exchange reflects a broader strengthening of ties between the two regions across culture and industry.
Alongside Moscow Fashion Week, the BRICS+ Fashion Summit (https://FashionSummit.org/) took place in the Russian capital, bringing together delegates from BRICS nations – South Africa, Egypt, and Ethiopia - as well as representatives from other countries. Key African attendees included mmantlha Sankoloba, CEO of the Botswana Exporters and Manufacturers Association (Botswana); Nana Tamakloe, CEO of Accra Fashion Week (Ghana); Kalistu Ramos Mukoroli, Director of MTC Windhoek Fashion Week (Namibia); and Brian James Kihindas, Director of Kenya Fashion Council and Nairobi Fashion Week (Kenya). The Summit provided a platform for African industry leaders to share expertise with their European, American, and Russian counterparts.
Brian James Kihindas expressed his expectations for the event, stating, “My expectations center around deepening global collaboration, especially between African fashion ecosystems and emerging markets. I’m notably keen on exploring strategic partnerships that can lead to more inclusive and equitable fashion systems, were African creatives and artisans are not only celebrated but actively integrated into global value chains.”
African fashion consistently captivates audiences in Moscow with its authentic, bold, and vibrant expression of the continent’s rich stories and traditions. For Africa,Moscow Fashion Week represents more than just an event; it’s a gateway to international recognition,fostering cultural exchange and opening doors to global fashion markets.
Contact:
Amanda Smith
info@globaltalents.digital
Distributed by APO Group on behalf of Moscow Fashion Week.
