DAZN has significantly expanded its football coverage with the acquisition of broadcasting rights for the Kings League, starting in 2026. The announcement, made via a photo shared on January 29, 2026, by DAZN Football and tagged with both @dazn and @daznfr accounts, signals a strategic move to bolster its global football portfolio.
The Kings League, described as offering “dynamic competitions,” will be available to DAZN viewers internationally. This expansion builds on DAZN’s existing football offerings, which include Ligue 1 in France, broadcast in partnership with Orange, as reported by Advanced Television.
This move comes as DAZN continues to evolve its distribution model. DAZN is as well available on Prime Video, offering a range of sports content to Amazon subscribers, according to About Amazon. The integration with Prime Video provides an additional avenue for reaching a wider audience.
DAZN’s international reach is supported by NFL Game Pass International, accessible through DAZN. This allows fans outside of North America to watch live NFL games, as detailed by news reports. The addition of the Kings League complements these existing sports rights, diversifying DAZN’s content offering and potentially attracting new subscribers.
DAZN Group has not yet commented on the financial terms of the Kings League deal, nor has it specified the exact number of games or competitions that will be broadcast. The company has also not released viewership projections for the Kings League content.
