Research Reveals Strategic Shopping Times for Black Friday & Cyber Monday
Recent analysis by Promobit identifies peak times for deals during Black Friday and Cyber Monday, offering shoppers guidance to maximize savings. The data highlights specific hours and days where offer volume and discount percentages are highest across various product categories.
Black Friday: Thursday & Friday Focus
Beyond the traditional rush following Thanksgiving, Promobit’s data shows strong promotional activity throughout thursday evening and Friday.Thursday night, between 6pm and 9pm, sees a significant increase in offers, peaking at 195 registrations with an average discount of 35%. Friday afternoon also presents a valuable window, with approximately 190 offers available at 2pm (36% discount) and 201 offers at 3pm (35% discount).
Cyber Monday: Tech-Focused Opportunities
Cyber Monday, the Monday following Black Friday, historically concentrates promotions on technology items like electronics and IT products. Promobit reports an average of 34% more offers on Cyber Monday compared to the preceding Saturday and Sunday. The peak time is 5pm,with an average of 119 offers and a 35% discount. Additional advantageous times include 3pm (113 offers, around 39% discount) and 8pm (61 offers, averaging a 43% discount – the highest of the day).
Category-Specific Best Times on Black Friday:
The study further breaks down optimal shopping times by product category:
* Women’s Clothing & Footwear: Thursday at 2pm (11 offers, 44% discount) and 10pm (11 offers average). Friday at 5pm (16 offers, 38% discount).
* Men’s Clothing & Footwear: Friday, 6pm-7pm (16 offers, 56% discount). Thursday, 6pm-7pm (15 offers, 48% discount).
* Smartphones: Thursday, 6pm-7pm (48% discount). Friday, 12am-1am (14 offers, 32% discount).
* Computing: Thursday, 10am-1am (Friday). Peak at 10pm Thursday (35 offers, 34% discount). friday,12am-1am (28 offers,33% discount).
* Audio & Video Electronics: Thursday, 10am-1am (Friday). Peak at 10pm Thursday (21 offers). friday, 12am (11 offers, 26% discount).
* Household Appliances: Thursday, 7pm-8pm (12 offers, 29% discount). Friday, 12am-1am (11 offers, 26% discount).
* Games: Thursday at 12am (20 offers, 66% discount). Friday, 12am-1am (17 offers, 54% discount).
This research, based on Promobit’s data, provides a valuable resource for shoppers aiming to navigate Black Friday and Cyber monday sales effectively and secure the best possible deals.
