Canon challenges the full-frame camera market with a substantially reduced price on its EOS R6 Mark II, while Leica unveils its new Reporter SL3 camera designed for photojournalists.
The Canon EOS R6 Mark II, originally priced around $2,500, is now available for approximately $1,800 with a kit lens as of November 9, 2025, according to recent market observations. This price reduction aims to broaden accessibility to professional-grade full-frame photography. simultaneously, Leica announced the reporter SL3, a robust and discreet camera built for demanding press assignments, featuring a 6-megapixel sensor and enhanced ergonomics for comfortable, extended use. These developments signal a shift in the photographic landscape, with Canon aggressively competing on price and Leica focusing on specialized professional needs.
The Canon price drop is expected to intensify competition among camera manufacturers, potentially forcing others to adjust their pricing strategies. The Leica Reporter SL3, priced at $7,995, caters to a niche market of professional photojournalists who prioritize durability, stealth, and image quality in challenging environments. Both announcements reflect ongoing innovation within the industry, driven by evolving user demands and technological advancements.The Canon move could democratize full-frame photography, while the Leica release reinforces the brand’s commitment to serving specialized professional segments.