Samsung and Google are partnering with fashion brands Gentle Monster and Warby Parker to develop smart glasses slated for release next year, aiming to compete directly with Meta’s Ray-Ban Meta smart glasses. The collaboration leverages the design expertise of the eyewear companies and the technological prowess of Samsung and Google, positioning them to challenge Meta’s early dominance in the emerging smart glasses market.
This strategic alliance centers on delivering stylish smart glasses powered by Android XR, a new operating system. Samsung intends to launch a new product annually-following the Galaxy ring and anticipated Galaxy S25 Edge-and this venture is central to that plan. The success hinges on aesthetics, as noted by ZDNET, emphasizing that consumer appeal in eyewear is heavily influenced by style.
Gentle Monster caters to a more avant-garde fashion sensibility, while Warby Parker focuses on a broader consumer base, offering Samsung and Google access to diverse audiences. A key differentiator for the samsung-Google glasses will be Gemini, Google’s multimodal AI, and its seamless integration with Android devices-including Pixel, Samsung Galaxy, and othre compatible phones.
Meta’s strategic acquisition of Ray-Ban is acknowledged as a significant advantage,capitalizing on the brand’s global recognition and established position in the fashion world. Though, Samsung and Google believe Gemini’s capabilities and the Android XR ecosystem will provide a competitive edge, offering a unique mixed-reality experience that surpasses Meta’s current generative AI offerings.
