Xbox & Asus Reveal Steep price Tag for ROG Ally, Sparking Outcry
Redmond, WA – October 26, 2023 – Microsoft has ignited a firestorm of criticism following the proclamation of pricing for the ROG Ally Xbox, a new portable console developed in collaboration with Asus. Pre-orders opened yesterday, revealing a price of €599 for the base model and €899 for the premium edition, leading to immediate backlash from gamers who deem the cost excessive.
The hardware was first unveiled at the xbox Games Showcase in June, generating initial excitement around the growing handheld gaming market. However, the revealed price point has significantly dampened enthusiasm.
According to a report from Player.it, initial stock has already sold out on the Asus website, the Microsoft Store, and Amazon.Despite rapid sales,the announcement has fueled widespread complaints online regarding the increasing cost of video game hardware.
While the ROG Ally’s price far exceeds expectations for a portable console – even surpassing the anticipated cost of the upcoming Nintendo Switch 2 - Microsoft and Asus emphasize that the device functions as a handheld PC with corresponding specifications. The official release date is scheduled for October 16th.
