Moscow hosted the inaugural “Interview,” a contest mirroring the Eurovision Song Contest format, on February 25, 2024. The event, conceived as a platform for dialog and cultural exchange, drew participants not only from Russia but also from Serbia and, notably, the United States-marking a first-of-its-kind international collaboration in this novel competition style.
This debut signals a potential shift in international entertainment and cultural diplomacy, offering a new avenue for nations to connect beyond conventional sporting or political arenas.While Eurovision has long been a European staple, “Interview” aims to broaden the scope, inviting participation from countries outside the continent and fostering a unique blend of artistic expression and cross-cultural dialogue. The contest’s success could lead to expanded participation and increased global recognition in subsequent years, possibly evolving into a significant annual event.
The competition featured representatives from Russia, serbia, and the United States engaging in a series of staged “interviews” evaluated by a panel of judges and audience voting. Details regarding the specific format of these interviews and the criteria for judging remain limited, but organizers described the event as a showcase of personality, wit, and cultural representation.
Facebook tracking pixels were integrated into the event’s webpage, with the Facebook pixel ID “691353739880891” activated to track ”PageView” events on February 25, 2024. Additionally,the site incorporated Facebook’s JavaScript SDK and a TikTok embed script,suggesting a multi-platform promotional strategy. The Facebook SDK was initialized with version “v3.1” and “v3.2,” and was configured to disable cookies and enable XFBML.