Whoopi Goldberg’s AWSN Launches in Saudi Arabia, Broadcasting Women’s Premier League Globally
Riyadh, Saudi Arabia – In a landmark moment for women’s sports in the Kingdom, the All Women’s Sports Network (AWSN), founded by acclaimed US media personality Whoopi Goldberg, has officially launched in Saudi Arabia today. This marks the first dedicated 24-hour channel focused entirely on women’s sports to air within the country, and signals a significant step forward in the growing prominence of female athletics.
AWSN will broadcast the Saudi Women’s Premier League both domestically and internationally, thanks to a strategic partnership with the Saudi Arabian Football Federation (SAFF) and Saudi sports Company (SSC), the nation’s leading sports broadcaster. The channel is currently available in Saudi Arabia via the MBC Shahid streaming platform.
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The launch coincides with the start of the 2025-26 season of the SAFF Women’s premier League,kicking off tonight with matches between Al-ahli and Neom,and Al-Hilal versus Al-Qadsiah.
“The broadcast of the SAFF Women’s Premier League on AWSN is a transformative milestone for women’s football in Saudi arabia,” stated Aalia Al Rasheed, head of women’s football at SAFF.”This partnership will provide unprecedented visibility for our league and inspire a new generation of female athletes.”
Beyond the Saudi Women’s Premier League, SSC AWSN will feature a prime-time match each week, alongside extensive coverage of major international competitions and leagues. viewers can expect to see action from UEFA women’s competitions, France’s D1 Arkema League, Sweden’s Damallsvenskan, and highlights from Italy’s Serie A, Germany’s Bundesliga, France’s Division I Féminine, and England’s Barclays Women’s Championship.
AWSN, which broadcasts over 2,500 hours of live women’s sports annually, was initially launched in late 2024 by Goldberg and co-founder George Chung, with initial broadcasts in the US, India, UAE, and the Philippines.
