Apple‘s €11 Cleaning Cloth Sparks Online Backlash
Prague, Czech Republic – 2024/09/11 14:37 CEST – A seemingly innocuous accessory unveiled alongside Apple’s new iPhone 15 lineup is generating considerable online criticism: a polishing cloth priced at 990 Czech crowns (approximately €40/$43 USD).Social media users are expressing disbelief at teh cost, questioning the necessity of such an expensive cleaning tool for a smartphone.
The cloth, marketed as safe for use on all apple displays, including iPhones, iPads, and Macs, has become a focal point of mockery and debate. Many online commenters are highlighting the price disparity compared to similar microfiber cloths readily available for a fraction of the cost. The debate centers on whether the Apple-branded cloth offers a tangible benefit justifying the premium price, or if it’s simply a branding exercise capitalizing on customer loyalty. The price equates to roughly 3000 CZK for a set of three, prompting the question: “For this to give 3000 CZK?”
Apple routinely offers premium-priced accessories, but the cleaning cloth has struck a particular nerve. While the company emphasizes the cloth’s specialized design for delicate displays, critics argue that standard microfiber cloths achieve comparable results. the launch of the iPhone 15, accompanied by the unveiling of the cleaning cloth, occurred during Apple’s presentation on September 12, 2023. The company’s stock experienced a slight dip following the event, though analysts attribute this to broader market conditions and initial reactions to the new iPhone features rather than solely the cloth.
