iPhone 17 Pricing Leaks: here’s What to Expect
Cupertino, CA – August 28, 2025 – Anticipation is building for Apple’s upcoming iPhone 17 lineup, and new reports from 9to5Mac are shedding light on potential pricing structures. While initial headlines suggest a broad $50 price increase across “most” models, a closer look reveals a more nuanced picture for consumers.
the next generation of iPhones, successors to the iPhone 16, are expected to launch on September 9th. The base model, the iPhone 17, is currently rumored to maintain the starting price of $799, offering a reprieve from the anticipated increases.
However, moving up the line, the iPhone 17 Air – positioned as a step above the current iPhone 16 Plus – is projected to cost $949. This represents a $50 increase, but 9to5Mac notes the comparison isn’t entirely straightforward, as the 17 Air is expected to be a distinct offering. This means the entry-level option will remain affordable, but the next step up in features will come at a higher cost.
The iPhone 17 Pro, a direct follow-up to the iPhone 16 Pro, is expected to start at $1,049, a $50 increase from the iPhone 16 Pro’s current $999 starting price. Interestingly, Apple may also increase the base storage capacity for the Pro models from 128GB to 256GB. If this change occurs, the $1,049 price point for the 256GB iPhone 17 Pro would actually represent a price decrease compared to purchasing the 256GB version of the current iPhone 16 Pro.
the top-tier iPhone 17 Pro Max is predicted to replace the iPhone 16 Pro Max with a price tag of $1,249, a clear $100 increase from the current model’s $1,149 starting price. This is the only confirmed price hike across the entire lineup.
While these figures are based on current rumors, Apple has a history of surprising the market. Consumers will have definitive answers on September 9th when the company officially unveils the iPhone 17 series.
