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Team Marketing partners​ with Baller League

the⁤ Swiss sports ⁤marketing⁣ agency Team Marketing has announced a new ⁣partnership with⁣ the Baller League, marking its‌ first new client ⁤since the end of its decades-long collaboration with UEFA [[1]]. ⁢The agency will ⁤support​ the ‍six-against-six competition in its sales efforts and conduct a strategic review for a potential long-term partnership.

Founded in 2023, the Baller League focuses on an⁣ entertaining football format featuring influencers and ​former professional⁤ players, targeting a young demographic [[2]]. Following a accomplished first⁣ season in Germany, the league has recently expanded to Great Britain, with plans for further expansion into the USA.

“With our new team Ventures⁣ division,‌ Baller League is⁤ an exciting new sport that corresponds to our goal to advance innovation-driven products,” explained Simon Crouch, Managing Director of Team Marketing.

Baller League founder Felix Starck stated: “The Baller League is not just a league – it is a ⁣movement. […] The partnership with‌ team gives ⁢us access to an​ experienced operator who understands how ⁣to build first-class‌ sports ‍IP.”

This collaboration signifies a strategic​ shift for Team Marketing. After losing ⁤exclusive rights marketing for UEFA club competitions from 2027, the agency is‍ increasingly focusing ⁣on new business areas and clients. They ⁣have already initiated collaborations​ with FIBA and other sports formats and ⁢launched a new agency brand, T/Squared.

Did You Know? the Baller League’s unique format and focus on digital engagement are attracting a new generation of football fans.

Pro Tip: Strategic partnerships like⁤ this one are‍ becoming increasingly common in ⁣the sports industry as organizations seek to leverage expertise and expand⁤ their reach.

What impact‍ will this partnership have on the Baller League’s expansion into the US market? How will Team Marketing’s experience with ‍UEFA benefit ⁣the‍ Baller League’s long-term growth?