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BTS Jin Shines in ‘Squid Game 3’ Netflix Promotion, Cementing Global Stardom
global superstar BTS Jin is making waves with his recent appearance in a Netflix promotion video for the highly anticipated ‘Squid Game 3’. The promotional clip,released on Netflix Korea’s official YouTube channel,features Jin and highlights the continued global dominance of the ‘Squid game’ series.
Jin’s Appearance in Netflix Promotion Video
On July 4, 2025, Netflix Korea unveiled a promotional video titled “Hide Hide | Squid Game Season 3,” featuring BTS Jin. The video opens with Jin,captivating viewers with his visuals in a scene reminiscent of Kian’s Bizarre B & B. The video cleverly incorporates scenes from ‘Squid Game 3’, ‘Spring Spring’, and ‘Sweet Home Season 1’, alluding to a game of hide and seek.
Did You Know? Netflix’s global subscriber base reached 269.6 million in Q1 2024,underscoring its vast reach and influence in the entertainment industry.
‘Squid Game 3’ Dominates Global Charts
‘Squid Game 3’ has maintained its stronghold as the number one global TV show for four consecutive days and held the top position for seven days straight. The series initially ranked number one in 93 countries following the release of its first six episodes on June 27, 2025.
Jin’s Expanding Netflix Presence
Prior to his ‘Squid Game 3’ promotion, Jin made his Netflix debut in ‘Dae -jang Gianjang’, which premiered on April 8. The show quickly rose to number one on Netflix and marked the first time a Korean variety show, rather then a survival-based program, entered the global charts.
Jin’s popularity extends beyond acting, as he was ranked number one in the TV-OTT integrated bidrama performer category. his role in ‘Daejangjanggangjang’ showcased his versatility and earned him praise for his hard work and visuals.
Solo Music Success: ‘ECHO’
released on May 16, Jin’s second solo mini album, ‘ECHO’ (Echo), features the hit title track ‘Don’t Say You love me’. The song has achieved significant success, becoming the first and only song by an Asian singer to top the Spotify Global Chart in 2025.
Upcoming ‘Runseokjin Tour’
Jin is set to embark on his first fan concert tour, ‘Runseokjin Tour’ (#Runseokjin Tour), with 18 performances scheduled across nine cities. The tour includes stops in Chiba,Osaka,Anaheim,Dallas,Tampa,New York,London,and Amsterdam. Notably, Jin will make history as the first K-pop solo artist to hold a solo concert at London’s O2 Arena.
Pro Tip: Check local listings for ticket availability and potential live streaming options for Jin’s ‘Runseokjin Tour’.
Live Viewing of Osaka Concert
Fans can catch the ‘#Runseokjin_ep.tour in JAPAN’ concert at Kyocera Osaka Dome on July 12 through online live streaming and live viewing events. The live viewing will be available at 43 CGV theaters nationwide in Korea and together broadcast in 10 cinemas across 10 countries and regions.
social Media Dominance
Jin’s impact is evident on social media, where he garnered over 3.4 million mentions in the seven days leading up to june 30. This figure surpassed mentions of prominent figures like Donald Trump (3.2 million) and Elon Musk (2 million), underscoring his global influence.
Key Highlights: Jin’s Recent Activities
| Activity | Date | Details |
|---|---|---|
| Netflix ‘Squid Game 3’ Promotion | July 4, 2025 | Featured in promotional video on Netflix Korea’s YouTube channel. |
| Netflix Debut in ‘Dae -jang Gianjang’ | April 8, 2025 | Show ranked #1 on Netflix, marking a milestone for Korean variety content. |
| Solo Album ‘ECHO’ Release | May 16, 2025 | ‘don’t Say You Love Me’ topped Spotify Global Chart. |
| ‘runseokjin Tour’ | Ongoing | 18 concerts across 9 cities, including a historic O2 Arena performance. |
What aspects of Jin’s global influence do you find most impressive?
How do you think Jin’s involvement in ‘Squid Game 3’ will impact the show’s viewership?
Evergreen Insights: BTS Jin’s Enduring Appeal
BTS Jin’s consistent presence in various entertainment platforms highlights his enduring appeal and strategic career management. His ability to transition between music, variety shows, and promotional appearances solidifies his position as a versatile and influential figure in the global entertainment industry. The success of ‘Squid Game 3’ and Jin’s involvement reflect the growing synergy between K-pop and global streaming services like Netflix, creating new avenues for artists to connect with international audiences. According to the Korea Foundation, the global Korean Wave (Hallyu) has seen a consistent increase in participation, with over 178 million people actively engaged in Hallyu-related activities as of 2021, demonstrating the expanding global interest in Korean culture
