Snapchat Acquires Teen Calendar App Saturn to Boost user Engagement
Table of Contents
- Snapchat Acquires Teen Calendar App Saturn to Boost user Engagement
- Saturn’s Standalone Operation and Potential snapchat Integration
- Why a Calendar App? The Overlap in User Base
- Saturn: More Than Just a Calendar
- Saturn’s Funding and Notable Investors
- Snapchat’s Acquisition of Saturn: Key Metrics
- Evergreen Insights: the Evolution of Social Calendars
- Frequently Asked Questions About Snapchat and Saturn
snapchat has officially acquired Saturn, a calendar application geared towards high school and college students, in a move to potentially integrate calendar-focused features into its popular social media platform. The financial terms of the deal remain undisclosed; however, nearly 30 saturn employees will transition to Snap as part of the acquisition.
Saturn’s Standalone Operation and Potential snapchat Integration
While the exact plans for Saturn under Snap’s ownership are still emerging, the company has confirmed that the calendar app will continue to function as a separate service. This acquisition sparks speculation about the potential integration of Saturn’s features into Snapchat, aiming to enhance user experience and engagement.
Did You Know? Snapchat is used by more than half of all teenagers in the United States, according to a 2024 Pew Research study [1].
Why a Calendar App? The Overlap in User Base
The acquisition might seem unconventional at first glance,but a important overlap exists between the user bases of both services. Snap reports that approximately 80% of high schoolers in the United States attend schools that support Saturn, which is available in over 17,000 high schools. This overlap presents a strategic possibility for Snapchat to deepen its connection with a key demographic.
Saturn: More Than Just a Calendar
Saturn distinguishes itself from traditional calendar apps with its social features and Snapchat-like design. It allows students to easily share and compare schedules with friends, supporting features tailored to high school life, such as block schedules, rotation calendars, and extracurricular activities. While it also caters to college students, its adoption is more prevalent among the high school demographic.
Key Features of Saturn:
- Social schedule sharing
- Snapchat-like interface
- Support for block schedules and rotation calendars
- Extracurricular activity planning
Saturn’s Funding and Notable Investors
Founded by Dylan Diamond (CEO) and Max Baron (COO), Saturn has garnered ample investment from prominent figures in the tech industry. In 2021, Forbes reported that the startup had raised $44 million from investors including Salesforce CEO Marc Benioff, Uber CEO Dara khosrowshahi, and Jeff Bezos’ Bezos Expeditions [2].
Pro Tip: Keep an eye on future Snapchat updates for potential integrations of Saturn’s scheduling features. This could streamline planning and coordination with friends directly within the Snapchat app.
Snapchat’s Acquisition of Saturn: Key Metrics
| Metric | Details |
|---|---|
| Acquired Company | Saturn (calendar app for students) |
| Employees Joining Snap | Approximately 30 |
| US High School Reach | 80% of high schoolers attend schools supporting Saturn |
| Notable Investors | Marc Benioff, Dara Khosrowshahi, Jeff Bezos’ Bezos Expeditions |
The acquisition of Saturn highlights the growing trend of social calendars designed to enhance connectivity and coordination among users. These applications go beyond traditional scheduling by integrating social networking elements, allowing users to share events, availability, and activities with friends and groups. This evolution reflects the increasing demand for seamless integration between social life and personal organization,particularly among younger generations who heavily rely on digital tools for interaction and planning.
The integration of calendar functionalities within social media platforms represents a strategic move to consolidate user activity and increase engagement. By offering a unified platform for both social interaction and scheduling, companies like Snap aim to create a more cohesive and user-kind experience, fostering greater loyalty and retention.
Frequently Asked Questions About Snapchat and Saturn
- Why did Snapchat acquire Saturn?
- Snapchat’s acquisition of Saturn, a calendar application popular among high school students, aims to integrate calendar-focused features into snapchat and enhance user engagement, particularly among younger demographics.
- Will the Saturn app continue to operate after the Snapchat acquisition?
- Yes, Snapchat has confirmed that the Saturn app will continue to operate as a standalone service following the acquisition.
- How many Saturn employees are joining Snapchat?
- Approximately 30 full-time employees from saturn will be joining Snapchat as part of the acquisition.
- What makes Saturn different from other calendar apps?
- Saturn distinguishes itself with a Snapchat-like design, enabling teens to easily share schedules with friends. It also supports features tailored to high school routines, such as block schedules and extracurricular activities.
- How many high schoolers in the US use Saturn?
- Snap estimates that around 80% of U.S. high schoolers attend schools that support the Saturn calendar app.
- Who are some of the high-profile investors in Saturn?
- Saturn has attracted investments from prominent figures like Salesforce CEO Marc Benioff, Uber CEO Dara Khosrowshahi, and Jeff Bezos’ Bezos Expeditions.
What features would you like to see integrated between Snapchat and Saturn? How do you think this acquisition will impact the way teens manage their schedules and social lives?
